MOROCCANOIL

The 2016 ad campaign celebrates the heritage of Moroccanoil, and takes us back to the roots to where the journey began...the Mediterranean. In this series of images, we captured the brand ambassador Rosie Huntington-Whiteley in Morocco.  Each division (Hair, Body and Sun) is represented with assets that are utilized for print and digital advertising, marketing collateral, retail signage, and social media.

//  ART DIRECTION  //

PHOTOGRAPHY

MO_ArtDirection_CA2016_Texture2
MO_ArtDirection_CA2016_Volume2
MO_ArtDirection_CA2016_Smooth-MOT
MO_ArtDirection_CA2016_Body2
MO_ArtDirection_CA2016_Sun

//  LAYOUT & DESIGN  //

AD CAMPAIGN

MO_ArtDirection_CA2016_AdMockUp_Volume
MO_ArtDirection_CA2016_AdMockUp_Texture
MO_ArtDirection_CA2016_AdMockUp_MOT
MO_ArtDirection_CA2016_AdMockUp_Body
MO_ArtDirection_CA2016_AdMockUp_Sun

ROLE //
Art Director
Designer - Global Ad Campaign, Counter Cards,
Retail Collateral and In-Store Signage

Supervisor - Retouching

CREDITS //
Photographer
Camilla Akrans

Wardrobe Stylist
Cher Coulter
Make-Up
Gucci Westman

SELECTED WORK

Selected Work

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2016

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2012