MOROCCANOIL

MOROCCANOIL

2017 Brand Campaign

2017 Brand Campaign

NJR_Cover3

          In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.

      In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.

Filed Under:  Advertising  //  Art Direction

//  ART DIRECTION  //

//  ART DIRECTION  //

PHOTOGRAPHY

PHOTOGRAPHY

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MO_ArtDirection_NJR2017_Body2
MO_ArtDirection_NJR2017_Sun

//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

AD CAMPAIGN

AD CAMPAIGN

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MO_ArtDirection_NJR2017_AdMockUp_MOT2
MO_ArtDirection_NJR2017_AdMockUp_Texture
MO_ArtDirection_NJR2017_AdMockUp_Repair
MO_ArtDirection_NJR2017_AdMockUp_Body2
MO_ArtDirection_NJR2017_AdMockUp_Sun

//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

SIGNAGE

SIGNAGE

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ROLE //
Art Direction - Creative lead of the photoshoot including concept, selection of team, direction of hair, wardrobe, make-up, lighting, set design

Design - Global ad campaign, retail print collateral and in-store signage
Post-Production - Supervision of all retouching

Featured on TheImpression.com

CREDITS //
Photographer
Norman Jean Roy

Set Design
Vicki Rutsch

SELECTED WORK