MOROCCANOIL
MOROCCANOIL
2017 Brand Campaign
2017 Brand Campaign
In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.
In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.
Filed Under: Advertising // Art Direction
Filed Under: Advertising // Art Direction
// ART DIRECTION //
// ART DIRECTION //
PHOTOGRAPHY
PHOTOGRAPHY
// LAYOUT & DESIGN //
// LAYOUT & DESIGN //
AD CAMPAIGN
AD CAMPAIGN
// LAYOUT & DESIGN //
// LAYOUT & DESIGN //
SIGNAGE
SIGNAGE
ROLE //
Art Direction - Creative lead of the photoshoot including concept, selection of team, direction of hair, wardrobe, make-up, lighting, set design
Design - Global ad campaign, retail print collateral and in-store signage
Post-Production - Supervision of all retouching
Featured on TheImpression.com
CREDITS //
Photographer
Norman Jean Roy
Set Design
Vicki Rutsch
SELECTED WORK
Selected Work
Purple Shampoo LaunchMoroccanoil
Night Body Serum LaunchMoroccanoil
10 Year CelebrationMoroccanoil
Color Complete LaunchMoroccanoil
2017 Brand CampaignMoroccanoil
Retail PromotionsMoroccanoil
2014 Body CampaignMoroccanoil
2016 Brand CampaignMoroccanoil
2015 Body CampaignMoroccanoil
2014 Product CampaignMoroccanoil
Retail PackagingMoroccanoil
Digital Holiday CampaignMoroccanoil
2012 Product CampaignMoroccanoil
Letterpress Birth AnnoucementsPersonal Work
© 2021 Adina Greenhaus