MOROCCANOIL

MOROCCANOIL

2014  Product Campaign

2014 Product Campaign

Keate_CoverDS

          In 2014, I lead the art direction to promote our hero product, Moroccanoil Treatment and support the launch of Dry Shampoo Light Tones and Dark Tones. The resulting assets are used to this day for marketing initiatives consisting of consumer print and digital advertising, retail collateral, signage, and social media assets.

     In 2014, I lead the art direction to promote our hero product, Moroccanoil Treatment and support the launch of Dry Shampoo Light Tones and Dark Tones. The resulting assets are used to this day for marketing initiatives consisting of consumer print and digital advertising, retail collateral, signage, and social media assets.

//  ART DIRECTION  //

//  ART DIRECTION  //

PHOTOGRAPHY

PHOTOGRAPHY

MO_ArtDirection_Keate2014_MOT
MO_ArtDirection_Keate2014_DryShampoo2

//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

AD CAMPAIGN

AD CAMPAIGN

MO_ArtDirection_Keate2014_AdMockUp3

ROLE //
Art Direction - Creative lead of the photoshoot

Design - Global ad campaign, retail print collateral and in-store signage
Post-Production - Supervision of all retouching

CREDITS //
Photographer
Keate

SELECTED WORK

Selected Work

Purple Shampoo LaunchMoroccanoil

Night Body Serum LaunchMoroccanoil

10 Year CelebrationMoroccanoil

Color Complete LaunchMoroccanoil

2017 Brand CampaignMoroccanoil

Retail PromotionsMoroccanoil

2014 Body CampaignMoroccanoil

2016 Brand CampaignMoroccanoil

2015 Body CampaignMoroccanoil

2014 Product CampaignMoroccanoil

Retail PackagingMoroccanoil

Digital Holiday CampaignMoroccanoil

2012 Product CampaignMoroccanoil

Letterpress Birth AnnoucementsPersonal Work