MOROCCANOIL

MOROCCANOIL

2015 Body Campaign

2015 Body Campaign

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          In 2015, Moroccanoil refreshed the assets used to represent the Body Division. We partnered with Rosie Huntington-Whitely as our brand ambassador and shot a series of four images. The look and feel was Mediterranean inspired, with the skin as the constant hero throughout.

     In 2015, Moroccanoil refreshed the assets used to represent the Body Division. We partnered with Rosie Huntington-Whitely as our brand ambassador and shot a series of four images. The look and feel was Mediterranean inspired, with the skin as the constant hero throughout.

//  ART DIRECTION  //

//  ART DIRECTION  //

PHOTOGRAPHY

PHOTOGRAPHY

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MO_ArtDirection_AC2015_Arm1
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//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

AD CAMPAIGN

AD CAMPAIGN

MO_ArtDirection_AC2015_AdMockUp

//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

SIGNAGE

SIGNAGE

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ROLE //
Art Direction - Creative lead of the photoshoot including selection of team, direction of hair, wardrobe, make-up, lighting, set design

Design - National ad campaign, retail print collateral and in-store signage
Post-Production - Supervision of all retouching

CREDITS //
Photographer
Alex Caley
Stylist
Cher Coulter

SELECTED WORK