MOROCCANOIL

MOROCCANOIL

2014 Body Campaign

2014 Body Campaign

Keate_Cover2

         In 2014, Moroccanoil Body launched new products across each of its’ three fragrance lines, and Moroccanoil Sun was set to hit market. Romance imagery was needed to support marketing initiatives consisting of consumer print and digital advertising, retail collateral, signage, and social media assets. Each image is unique and dramatic while staying true to the sophisticated and modern aesthetic Moroccanoil is known for.

      In 2014, Moroccanoil Body launched new products across each of its’ three fragrance lines, and Moroccanoil Sun was set to hit market. Romance imagery was needed to support marketing initiatives consisting of consumer print and digital advertising, retail collateral, signage, and social media assets. Each image is unique and dramatic while staying true to the sophisticated and modern aesthetic  Moroccanoil is known for.

//  ART DIRECTION - BODY  //

//  ART DIRECTION - BODY  //

PHOTOGRAPHY

PHOTOGRAPHY

MO_ArtDirection_Keate2014_Originale
MO_ArtDirection_Keate2014_Oranger
MO_ArtDirection_Keate2014_Rose

//  ART DIRECTION - SUN  //

//  ART DIRECTION - SUN  //

PHOTOGRAPHY

PHOTOGRAPHY

MO_ArtDirection_Keate2014_Sun2

//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

AD CAMPAIGN

AD CAMPAIGN

MO_ArtDirection_Keate2014_AdMockUp_Body3

ROLE //
Art Direction - Creative lead of the photoshoot

Design - Global ad campaign, retail print collateral and in-store signage
Post-Production - Supervision of all retouching

CREDITS //
Photographer

Keate
Floral Stylist
Livia Cette

SELECTED WORK