MOROCCANOIL

MOROCCANOIL

2018  Color Complete Launch

2018 Color Complete Launch

CC_Cover1

          In 2018, Moroccanoil launched color care, a new category for the brand. A multi-faceted campaign was created with Spring Studios consisting of a 360°rollout in professional and retail channels, along with a comprehensive social media plan. I worked closely with Spring to ensure the concept, execution and all asset creation followed the Moroccanoil brand standards and aesthetic. Additionally, I created the look and feel for the printed marketing collateral and designed the retail brochure and promotion kit.

          In 2018, Moroccanoil launched color care, a new category for the brand. A multi-faceted campaign was created with Spring Studios consisting of a 360°rollout in professional and retail channels, along with a comprehensive social media plan. I worked closely with Spring to ensure the concept, execution and all asset creation followed the Moroccanoil brand standards and aesthetic. Additionally, I created the look and feel for the printed marketing collateral and designed the retail brochure and promotion kit.

Filed Under:  Packaging  //  Print

Filed Under:  Packaging  //  Print

//  LAYOUT & DESIGN  //

//  LAYOUT & DESIGN  //

RETAIL BROCHURE

RETAIL BROCHURE

CC-Brochure_01a
CC-Brochure_02a
CC-Brochure_03a
CC-Brochure_04a
CC-Brochure_05a
CC-Brochure_06a

//  ART DIRECTION & DESIGN  //

//  ART DIRECTION & DESIGN  //

RETAIL PROMOTION

RETAIL PROMOTION

MO_ColorComplete_RetailBox_CB

ROLE //
Art Direction - Primary point of contact with Spring Studios for review of all concept work, campaign photoshoots and asset creation.  

Design - Consumer print brochure, retail promotion
Post-Production - Supervision of retouching of all campaign assets including model visuals and product shots. 

CREDITS //
Photographer
Keate
Promotion Photographer
Claire Benoist

SELECTED WORK

Selected Work

Purple Shampoo LaunchMoroccanoil

Night Body Serum LaunchMoroccanoil

10 Year CelebrationMoroccanoil

Color Complete LaunchMoroccanoil

2017 Brand CampaignMoroccanoil

Retail PromotionsMoroccanoil

2014 Body CampaignMoroccanoil

2016 Brand CampaignMoroccanoil

2015 Body CampaignMoroccanoil

2014 Product CampaignMoroccanoil

Retail PackagingMoroccanoil

Digital Holiday CampaignMoroccanoil

2012 Product CampaignMoroccanoil

Letterpress Birth AnnoucementsPersonal Work