MOROCCANOIL

MOROCCANOIL

2014 Body Campaign

2014 Body Campaign

Keate_Cover2

          In 2014, Moroccanoil Body launched new products across each of its’ three fragrance lines, and Moroccanoil Sun was set to hit market. Romance imagery was needed to support marketing initiatives consisting of consumer print and digital advertising, retail collateral, signage, and social media assets. Each image is unique and dramatic while staying true to the sophisticated and modern aesthetic Moroccanoil is known for.

          In 2014, Moroccanoil Body launched new products across each of its’ three fragrance lines, and Moroccanoil Sun was set to hit market. Romance imagery was needed to support marketing initiatives consisting of consumer print and digital advertising, retail collateral, signage, and social media assets. Each image is unique and dramatic while staying true to the sophisticated and modern aesthetic  Moroccanoil is known for.

Filed Under:  Art Direction  //  Design

//  ART DIRECTION - BODY  //

PHOTOGRAPHY

//  ART DIRECTION - SUN  //

PHOTOGRAPHY

MO_ArtDirection_Keate2014_Sun2

//  LAYOUT & DESIGN  //

AD CAMPAIGN

MO_ArtDirection_Keate2014_AdMockUp_Body3

ROLE //
Art Direction - Creative lead of the photoshoot

Design - Global Ad Campaign, Retail Print Collateral and In-Store Signage
Post-Production - Supervision of all retouching

CREDITS //
Photographer

Keate
Floral Stylist
Livia Cette

SELECTED WORK

Selected Work

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2016

MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2012

MoroccanoilRetail Packaging

MoroccanoilRetail Promotions

MoroccanoilArt Direction 2014