MOROCCANOIL

In 2014, Moroccanoil launched product across each of its’ divisions (Moroccanoil Hair, Body and Sun).  As a result, romance imagery was needed to support marketing initiatives consisting of consumer advertising, retail collateral, signage, digital ads and social posts. Each image is unique and dramatic while staying true to the sophisticated and modern aesthetic Moroccanoil is known for.

//  ART DIRECTION - BODY  //

PHOTOGRAPHY

//  ART DIRECTION - HAIR  //

PHOTOGRAPHY

MO_ArtDirection_Keate2014_MOT
MO_ArtDirection_Keate2014_DryShampoo2

//  ART DIRECTION - SUN  //

PHOTOGRAPHY

MO_ArtDirection_Keate2014_Sun2

//  LAYOUT & DESIGN  //

AD CAMPAIGN

MO_ArtDirection_Keate2014_AdMockUp2

ROLE //
Art Director
Designer - Global Ad Campaign, Counter Cards,
Retail Collateral and In-Store Signage

Supervisor - Retouching

CREDITS //
Photographer
Keate

Floral Stylist
Livia Cette

SELECTED WORK

Selected Work

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2016

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2012