MOROCCANOIL

In 2012, Moroccanoil refreshed the packaging of its’ entire hair care line. As a result, new photography was requested to support the rebrand across all marketing channels. The images from this shoot are still used to this day for everything from print and digital advertising, marketing materials and social media to name a few...

//  ART DIRECTION  //

PHOTOGRAPHY

MO_ArtDirection_RP2012_Duo4a
MO_ArtDirection_RP2012_Duo1b
MO_ArtDirection_RP2012_Duo3b
MO_ArtDirection_RP2012_Trio.1
MO_ArtDirection_RP2012_HydratingMask_Duo

//  LAYOUT & DESIGN  //

AD CAMPAIGN

MO_ArtDirection_RP2012_AdMockUp_MOT
MO_ArtDirection_RP2012_AdMockUp_Hydration
MO_ArtDirection_RP2012_AdMockUp_Repair
MO_ArtDirection_RP2012_AdMockUp_Masks

ROLE //
Art Director
Designer - Global Ad Campaign, Counter Cards,
Retail Collateral and In-Store Signage

Director - Retouching

CREDITS //
Photographer
Richard Pierce

Prop Stylist
Olivia Sammons

SELECTED WORK

Selected Work

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2016

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2012