MOROCCANOIL

MOROCCANOIL

2012 Art Direction

2012 Art Direction

RP_Cover4

          In 2012, Moroccanoil refreshed the packaging of its’ entire hair care line. As a result, new photography was requested to support the rebrand across all marketing channels. The images from this shoot are still used to this day for everything from print and digital advertising, marketing materials and social media assets to name a few...

          In 2012, Moroccanoil refreshed the packaging of its’ entire hair care line. As a result, new photography was requested to support the rebrand across all marketing channels. The images from this shoot are still used to this day for everything from print and digital advertising, marketing materials and social media assets to name a few...

Filed Under:  Art Direction  //  Design

//  ART DIRECTION  //

BRAND ASSETS

MO_ArtDirection_RP2012_Duo4a
MO_ArtDirection_RP2012_Duo1b
MO_ArtDirection_RP2012_Duo3b
MO_ArtDirection_RP2012_Trio.1
MO_ArtDirection_RP2012_HydratingMask_Duo

//  LAYOUT & DESIGN  //

AD CAMPAIGN

MO_ArtDirection_RP2012_AdMockUp_MOT
MO_ArtDirection_RP2012_AdMockUp_Hydration
MO_ArtDirection_RP2012_AdMockUp_Repair
MO_ArtDirection_RP2012_AdMockUp_Masks

ROLE //
Art Direction - Creative lead of the photoshoot

Design - Global Ad Campaign, Retail Print Collateral and In-Store Signage
Post-Production - Supervision of retouching

SELECTED WORK

Selected Work

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MoroccanoilArt Direction 2017

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MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2012

MoroccanoilRetail Packaging

MoroccanoilRetail Promotions

MoroccanoilArt Direction 2014