In 2016, Moroccanoil debuted a new brand campaign to support each of its’ divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of the exotic colors and fragrances.
// ART DIRECTION //
// LAYOUT & DESIGN //
// PRINT DESIGN //
Designer - Global Ad Campaign, Counter Cards,
Retail Collateral and In-Store Signage
Supervisor - Retouching
Norman Jean Roy