MOROCCANOIL

In 2016, Moroccanoil debuted a new brand campaign to support each of its’ divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of the exotic colors and fragrances.

//  ART DIRECTION  //

PHOTOGRAPHY

MO_ArtDirection_NJR2017_Brand
MO_ArtDirection_NJR2017_MOT2
MO_ArtDirection_NJR2017_Texture
MO_ArtDirection_NJR2017_Repair
MO_ArtDirection_NJR2017_Curl
MO_ArtDirection_NJR2017_MOT1.2
MO_ArtDirection_NJR2017_Body2
MO_ArtDirection_NJR2017_Sun

//  LAYOUT & DESIGN  //

AD CAMPAIGN

MO_ArtDirection_NJR2017_AdMockUp_Brand
MO_ArtDirection_NJR2017_AdMockUp_MOT2
MO_ArtDirection_NJR2017_AdMockUp_Texture
MO_ArtDirection_NJR2017_AdMockUp_Repair
MO_ArtDirection_NJR2017_AdMockUp_Body2
MO_ArtDirection_NJR2017_AdMockUp_Sun

//  PRINT DESIGN  //

SIGNAGE

MO_ArtDirection_NJR2017_SignageMockup
MO_ArtDirection_NJR2017_SignageMockup2
MO_ArtDirection_NJR2017_SignageMockup3

ROLE //
Art Director
Designer - Global Ad Campaign, Counter Cards,
Retail Collateral and In-Store Signage

Supervisor - Retouching

CREDITS //
Photographer
Norman Jean Roy

Set Design
Vicki Rutsch

SELECTED WORK

Selected Work

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2016

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2012