MOROCCANOIL

MOROCCANOIL

2017 Brand Campaign

2017 Brand Campaign

NJR_Cover3

          In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.

          In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.

Filed Under:  Art Direction  //  Design

//  ART DIRECTION  //

PHOTOGRAPHY

MO_ArtDirection_NJR2017_Brand
MO_ArtDirection_NJR2017_MOT2
MO_ArtDirection_NJR2017_Texture
MO_ArtDirection_NJR2017_Repair
MO_ArtDirection_NJR2017_Curl
MO_ArtDirection_NJR2017_MOT1.2
MO_ArtDirection_NJR2017_Body2
MO_ArtDirection_NJR2017_Sun

//  LAYOUT & DESIGN  //

AD CAMPAIGN

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MO_ArtDirection_NJR2017_AdMockUp_MOT2
MO_ArtDirection_NJR2017_AdMockUp_Texture
MO_ArtDirection_NJR2017_AdMockUp_Repair
MO_ArtDirection_NJR2017_AdMockUp_Body2
MO_ArtDirection_NJR2017_AdMockUp_Sun

//  LAYOUT & DESIGN  //

SIGNAGE

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SignageMockUp_3a

ROLE //
Art Direction - Creative lead of the photoshoot including concept, selection of team, direction of hair, wardrobe, make-up, lighting, set design

Design - National Ad Campaign, Retail Print Collateral and In-Store Signage
Post-Production - Supervision of all retouching

ROLE //
Art Direction - Creative lead of the photoshoot including concept, selection of team, direction of hair, wardrobe, make-up, lighting, set design

Design - National Ad Campaign, Retail Print Collateral and In-Store Signage
Post-Prodution - Supervision of all retouching

CREDITS //
Photographer
Norman Jean Roy

Set Design
Vicki Rutsch

SELECTED WORK

Selected Work

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2017

MoroccanoilArt Direction 2016

MoroccanoilArt Direction 2015

MoroccanoilArt Direction 2014

MoroccanoilArt Direction 2012

MoroccanoilRetail Packaging

MoroccanoilRetail Promotions

MoroccanoilArt Direction 2014